JI
Jim Ikpehai
Chairman / CEO
Strategic leadership and vision
INTEGRATED MARKETING COMMUNICATIONS · LAGOS, NIGERIA
WE MAKE BRANDS
IMPOSSIBLE TO IGNORE
Mediology Nigeria is a data-driven marketing communications consultancy — turning media science, proprietary technology and local insight into measurable growth for Africa’s biggest market.
EST. LAGOS · PRACTISING NATIONWIDE
ARCON · OAAN · MIPAN · PAMRO · NIMRA · NDPC · GOOGLE PARTNER
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First Bank of NigeriaTAJ BankCBNAir PeaceDaraju IndustriesSonia FoodsGrand OakHayat KimyaNNFemsSamsung NigeriaM-KOPA NigeriaHonda NigeriaINECN-POWERReliance HMOCapital ExpressRadSyncChateau RoyalFirst Bank of NigeriaTAJ BankCBNAir PeaceDaraju IndustriesSonia FoodsGrand OakHayat KimyaNNFemsSamsung NigeriaM-KOPA NigeriaHonda NigeriaINECN-POWERReliance HMOCapital ExpressRadSyncChateau Royal
WHO WE ARE
WE ARE THE ROI AGENCY. EVERY NAIRA OF MEDIA INVESTMENT, MEASURED AGAINST WHAT IT RETURNS.
Mediology Nigeria proffers data-driven and digital-tech business advisory solutions to media and marketing challenges — leveraging industry and global best practices to deliver measurable results. Our vision: to be a dominant marketing communications solutions provider in Nigeria, empowered by process, technology, data science and people.
Process
Global best practices combined with system automation for efficiency — unwavering transparency and accountability in every operation.
Technology
Proprietary platforms for market prioritization, media sufficiency, real-time monitoring and cross-channel dashboards.
Data Science
Every recommendation backed by robust data — AMPS, TAMS, RAMS, Kantar, Meta and Google signals fused into one view.
People
Dynamic, cross-functional experts across sectors bringing diverse perspectives and deep industry knowledge to every challenge.
40%
More efficient market penetration via our MAI framework
70%
Reduction in reporting time, 3× faster decisions on Power BI
24/7
Media monitoring through Publiciti, our intelligence platform
200M+
Consumers in Africa’s largest market — our home turf
STRATEGYMEDIA PLANNINGMEDIA BUYINGDATA SCIENCECONTENT & CREATIVEDIGITAL & PROGRAMMATICOUT-OF-HOMEMONITORING & ANALYTICSSTRATEGYMEDIA PLANNINGMEDIA BUYINGDATA SCIENCECONTENT & CREATIVEDIGITAL & PROGRAMMATICOUT-OF-HOMEMONITORING & ANALYTICS
SELECTED WORK
THE PROOF, NOT THE PITCH
Fifteen-plus assets across TV, OOH, radio, social, retail and original music — world-class ideas and how they deliver results for our clients.
CASE STUDY 01 · SKIN-CLEANSING
FRESSIA SOAP
“YOU’LL LOVE BEING IN YOUR SKIN… BE YOU.”
A rigorous positioning assessment found Fressia trusted for care but lacking emotional connection. We claimed the white space — authentic self-expression — and rebuilt the brand’s communication around real skin and real lives.
+10%
Brand awareness growth vs. pre-campaign baseline
+12%
Sales volume growth across the campaign period
+3.5%
Market share growth, skin-cleansing category, exit 2025
FRESSIA “BE YOU” — 60S TVC. The flagship film of the repositioning — everyday Nigerians loving the skin they’re in.
CASE STUDY 02 · ORAL CARE
XTREME TOOTHPASTE
Global giants owned “fluoride protection” — a fight Xtreme could not win. So we flipped the category code: charcoal, nature’s own whitener, became the brand’s entire platform. Category-first positioning made Xtreme Nigeria’s first-choice activated charcoal toothpaste.
#1 FIRST CHOICE IN ACTIVATED CHARCOAL4 SKUS — ONE RANGE FOR EVERY SMILE360° AMBASSADOR · RADIO · SOCIAL · POSM
AMBASSADOR ENDORSEMENT FILM. 41s — a trusted face makes charcoal feel safe and desirable.
XTREME 45S RADIO SPOT
Nationwide airplay — “Break the routine. Not the freshness.”
0:00 / 0:45
THE PLATFORM
BLACK IS THE NEW WHITE
Code-flip creative made charcoal desirable, not clinical — education through culture, not a lecture.
OWNED SOCIAL
XTREME CARE FOR XTREME LIVES
“Brushing once a day is not enough” reels and stills series — the owned social ecosystem behind @xtremetoothpasteng.
CASE STUDY 03 · SONIC IDENTITY
THEME SONGS THAT MAKE BRANDS SING
From brief to broadcast master: composition, lyric writing, artiste engagement, recording, mixing and mastering — one accountable team, rights cleared for brand use. The Unity Song brought traditional dancers from across Nigeria’s regions into one cinematic studio performance.
DARAJU INDEPENDENCE SONG
One nation, many voices — full master · 3:32
ELAN — HAIR MASTERED
Your hair will love you — broadcast cut · 0:45
XTREME RADIO MASTER
Sonic identity extends to the airwaves · 0:45
THE UNITY SONG — OFFICIAL VIDEO · 3:35. The official Daraju Industries Unity film — traditional performers from across Nigeria’s regions, one anthem.
BEYOND FMCG · PUBLIC SECTOR & POLITICS
CAMPAIGNS THAT MOVE A NATION, NOT JUST A MARKET
The same rigour we bring to consumer brands powers public-sector and political communication — from gubernatorial campaigns like GNI’s 2015 “Power to the People” run in Ogun State to national programmes for INEC and N-POWER. Identity, press, OOH and ground-level activation, delivered at national scale.
GNI FOR GOVERNORFull campaign communications — Ogun State 2015
INECVoter education and civic communication
N-POWERNational social investment programme visibility
CORE BUSINESS AREAS
EVERYTHING A BRAND NEEDS, UNDER ONE ROOF
Six disciplines, one accountable team. Tap a service to see what’s inside — the proof appears beside it.
BRAND MANAGEMENTBuild, manage and grow brands through strategic positioning and consistent messaging — from architecture to activation, every touchpoint accountable to equity.
- Brand positioning & architecture
- Visual identity & brand guidelines
- Brand health tracking & equity measurement
- Activation for massive recall
POSITIONINGIDENTITY SYSTEMSEQUITY TRACKING
MARKET INTELLIGENCE SYSTEMSSophisticated consumer and market intelligence management systems that turn raw data into competitive advantage — one live view of the market, not scattered reports.
- ERP integration for seamless operations
- BI platforms for real-time analytics
- Data governance & quality frameworks
- Predictive analytics & ML configuration
PUBLICITIPOWER BIERP / BI
RESEARCH & ANALYTICSDeep consumer insight and actionable market intelligence, qual and quant — fieldwork across Nigeria’s markets, not desk-bound assumptions.
- Consumer, market & social research
- Retail audit & product testing
- Advertising research & brand tracking
- Focus groups · CATI · CAPI · online panels · ethnography
AMPSTAMS · RAMSKANTAR
DIGITAL MARKETINGData-driven digital strategy for a market where mobile drives 60%+ of e-commerce revenue — content, paid media and communities managed as one system.
- Social media management — Instagram, TikTok, Facebook, LinkedIn
- Paid — Meta, Google Search, YouTube, programmatic
- Content strategy & short-form video
- SEO/SEM, influencer & WhatsApp marketing
METAGOOGLETIKTOKPROGRAMMATIC
EXPERIENTIAL MARKETINGMemorable brand moments that drive emotional connection, word-of-mouth and social sharing — produced, staffed and measured end-to-end.
- Brand activations & pop-up shops
- Roadshows for mass-market reach
- Campus activations for Gen Z
- Trade fair booths & AR/VR installations
ACTIVATIONSROADSHOWSAR / VR
MEDIA PLANNING & BUYINGBenchmark, eliminate, adjust, evaluate, optimize — with real buying clout behind every naira, and hedging that protects budgets against media inflation.
- TV, radio, print, OOH, digital & mobile
- Long-term hedging against media inflation
- Location marketing — high-traffic, high-impact OOH sites
- Early access to new content opportunities via media partners
TV · RADIOOOHDIGITAL & MOBILE
PROPRIETARY TECHNOLOGY
FOUR TOOLS NO BRIEF LEAVES WITHOUT
MAI — MARKET PRIORITIZATION SIMULATOR
The Mediology Market Attractiveness Index fuses category penetration, brand penetration and market volume into weighted scores that rank Nigeria’s diverse regions by real potential.
UP TO 40% MORE EFFICIENT MARKET PENETRATION.
MEDIOLOGY EFFICIENCY PLANNER
Budget optimization for media sufficiency — GRP weights, reach-based planning, channel-mix allocation and campaign phasing for awareness vs. maintenance.
REACH AND FREQUENCY BALANCED BEFORE A NAIRA IS SPENT.
PUBLICITI & MEDIA INSIGHT
Real-time media intelligence and monitoring — placements, competitive activity and market trends, integrating AMPS, TAMS, RAMS, Kantar, Meta and Google data.
24/7 MONITORING, 100% CATEGORY COVERAGE.
POWER BI VISUALIZATION DASHBOARDS
Unified, interactive dashboards across Google Ads, Meta, Salesforce and GA4 — ROAS, CAC, CTR and conversion tracked in one live view.
70% LESS REPORTING TIME, 3× FASTER DECISIONS.
DATA PROTECTION, BY DESIGN
REGISTERED WITH THE NIGERIA DATA PROTECTION COMMISSION
Mediology Nigeria is registered with the NDPC as a Data Controller / Processor of Major Importance under Section 44 of the Nigeria Data Protection Act, 2023 — with 2025 compliance audit returns filed and acknowledged. Every dashboard, panel and media dataset we touch is governed lawfully, so your first-party data is an asset, never a liability.
OUR APPROACH
A FRAMEWORK, NOT A FEELING
01
GOAL
Clear, measurable objectives aligned with business strategy
02
OPPORTUNITY
Category, consumer and competitive analysis
03
STRATEGY
Consumer-centric strategy built on deep insight and data
04
DRIVERS
Key engagement drivers across the consumer journey
FULL-CHANNEL PLANNING & BUYING
From national broadcast to location-marketed OOH — benchmark, eliminate, adjust, evaluate, optimize. Hedged against media inflation, backed by negotiating clout.
TelevisionRadioPrintOOHDigitalMobile
THE SOS/SOM PROMISE
We plot Share of Voice against Share of Market to find your fair share of expense — then track media weight against sales, continuously.
1.5×
SOE threshold vs. market share
2×
SOE ideal for share growth
05 / CLIENTELE
TRUSTED WHERE IT COUNTS
Multinationals or emerging local brands — the same strategic excellence and data-driven insight, every engagement.
Banking & Finance
First Bank of Nigeria · TAJ Bank · Alif Bank · CBN
Aviation
Air Peace and other leading airlines
Consumer Goods
Daraju Industries · Sonia Foods · Grand Oak · Hayat Kimya · NNFems
Technology
Samsung Nigeria · M-KOPA Nigeria · Honda Nigeria
Government
INEC · N-POWER · APC
Insurance
Reliance HMO · Capital Express Assurance
Industrial & Real Estate
RadSync Ltd · Chateau Royal
ARCON
Apex advertising regulator — licensed to practise in Nigeria
OAAN
Authorized outdoor advertising execution
MIPAN
Recognized media planning & buying agency
PAMRO
Pan-African media research network — harmonised audience data
NIMRA
Nigeria Marketing Research Association — research quality & ethics
FCCPC
Consumer protection & fair-competition compliance alignment
NDPC
Registered data controller/processor of major importance — NDP Act 2023
GOOGLE PARTNER
Certified Ads, Analytics & digital expertise
LEADERSHIP
THE MANAGEMENT TEAM
Decades of collective experience across marketing communications, media, research, data analytics and business intelligence.
GA
Gbenga Asorobi
Chief Business Officer
Business development and growth
SE
Stanley Eze-Alumona
Chief Operating Officer
Operations and process excellence
AE
Alexander Edem
Chief Technology Officer
Technology and innovation
OC
Olumide Campbell
Chief Strategy Officer
Strategy and planning
PARTNER WITH US
YOUR BRAND COULD BE THE NEXT CASE STUDY
Ready to transform your marketing communications and drive measurable growth? Let’s create something extraordinary together.
VISIT
1, Montgomery Yaba
Lagos, Nigeria
WRITE
ONLINE
MEDIOLOGY ASSISTANT
Answers FAQs instantly · a human is one email away